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The reality TV star and former Big Brother Naija housemate, Khafi Kareem has revealed why she once turned down a brand deal offer from a skin whitening company worth N8M.
Khafi made this known during an Instagram live chat with music mogul, Ubi Franklin.
She categorically stated that, the reason she decided to reject and walk away on the offer was due to her personal belief.
In her words, she said “I have always tried to monetise myself in a way that is truly in line with my values. I have had to reject certain things. So, a certain company contacted me and this is actually, till today, the biggest offer I have received,”
“It was about N8 million and it wasn’t that much that I would have to do” she said. But, it was for a skin bleaching brand.
Khafi noted that she was in the dilemma of taking the money but not having to do much and this is not something she believed in.
For Khafi, despite the huge amount of money involved, she never wanted to get her hands soiled in something that would have consequences.
“I could have just taken the money and not care about the repercussions. There are certain things that I would not be able to do in the future if I take certain deals that were not in relation to my brand.” She said.
She further mentioned that she had to turn down the N8 million so that, by God’s grace, she would make more in the future by being a person of her word.
Khafi, however, grew popular when her relationship with fellow housemate Gedoni became one of the most talked-about during the Fourth Season of The Big Brother Naija show.
